東華三院圓滿人生《念你如初》微電影

Three logos on a white background: the University of Hong Kong crest, the Tung Wah Group of Hospitals logo with Chinese text, and the Endless Care Services logo with abstract people shapes.
An elderly woman and a young man sit on a bench outdoors. The woman, holding flowers, speaks to the man, who is showing her a jade pendant. English subtitles read, “Your jade is nice, Cho.” Mandarin text appears above the subtitles.
An elderly woman and a young man sit on a bench outdoors, talking and holding a jade object. Green trees and bushes are in the background. Subtitles read: "This piece of jade is older than me!.
A young man and an older woman stand together in a room filled with stacked toilet paper rolls. The woman points at photos on the wall, while the man holds a mug. English and Chinese subtitles read, "He is resting here now.
An older woman sits and smiles while a younger woman stands behind her, gently resting her hands on the older woman's shoulders. Subtitles read, "Miss Lam and her colleagues." Chinese text appears above the subtitles.
A young man speaks to an elderly woman sitting on a lower bunk bed, while a young woman sits beside her with a comforting hand on her back. The room is small with shelves stacked with household supplies. Subtitles are present.
Two women walk on a city sidewalk beside a curved white wall; one is older with gray hair holding papers, the other is younger with long dark hair, carrying a shoulder bag and a phone clipped to her belt.
A blue sign reading "Garden of Remembrance" with Chinese text stands beside orange potted flowers and a stone pillar engraved with more Chinese characters in an outdoor garden setting.
An older woman and a young man sit at a table, smiling and folding colorful origami. Several completed origami sculptures are on the table, and the caption "Yes" appears at the bottom of the image. The background is black.
Close-up of hands folding gold, silver, and white origami paper on a table, with completed pieces nearby. A black stapler is also visible in the foreground.
Three people stand beside an open, empty coffin in a room with bird and tree wall art. One person gestures toward the coffin. Subtitles read: "You can lay in and feel" in English and Chinese.
A young man sits inside an open, orange-lined coffin, looking down while touching the side. Another person’s hand is visible holding the lid. The scene appears to be indoors on a grey floor.
A young man lies inside an open coffin lined with yellow fabric, wearing a black and white striped shirt and jeans. Someone's hand is holding the coffin lid, appearing to close or open it.
An elderly woman in a pink sweater gestures while speaking to two people, with subtitles reading, "Wait, let me show you something!" and Chinese text below the image.
Three people stand near a clothing rack and a mannequin wearing a brown outfit. The older woman in pink holds the mannequin’s sleeve while the younger man and woman look and converse in a well-lit room.
A young man hugs an older woman with gray hair, looking serious. The woman wears a pink top. The subtitles read: "Auntie Nim, you will live a long life...
An older woman sits in a white chair, smiling, wearing a pink cardigan and floral top. Behind her is a wall with a bird and tree branch design, and a vase with white flowers on a small table. Camera recording graphics are visible.
A hand pins colorful sticky notes with Chinese writing onto a textured wall. Subtitles at the bottom read, "Be brave and grateful.

Client: Tung Wah Group of Hospitals
Duration: 07:57
Language: Cantonese
Video Ownership: The Client
Video Production House: Visual Media Limited

影片介紹
本片聚焦善終關懷，以婆婆與孫子在生死議題與身後事準備中的日常互動為主軸，透過真實情感與專家解說交織，展現善終照護在情感支持、倫理考量與實務安排上的人性光芒。以紀實風格呈現，結合作家族互動、照護團隊的協作與心靈陪伴，透過故事性與視覺敘事，傳遞以人為本的全程照護與資源連結。適用於機構官方網站、社區宣導、教育培訓與志工招募等多元場景。

影片目的
透過具感染力的故事與專業解說，提升公眾對善終照護的理解與接受度。讓長者家屬、照護者及社區民眾認識善終服務在情感支持、決策協助與尊嚴照護上的價值，促進開放對話、提前規劃的意識，以及機構在跨專業協作與資源整合方面的能力與信任。

創作影片時的挑戰
在有限時長內以故事性強、又不失專業性的方式呈現生死議題與照護過程是其中的主要挑戰。還必須保護受訪者的隱私與尊嚴，同時保留情感深度與真實性。面對不同年齡與信仰背景的觀眾，如何以包容的語言與畫面呈現，使內容易於理解且具吸引力。

影片製作的解決方案
採用「故事化+專業諮詢」的混合拍攝，以婆婆、孫子與照護團隊三方視角講述整個照護旅程，並穿插心理輔導與倫理討論的要點。畫面採用溫暖但克制的光線與親密的場景設計，搭配清晰字幕與情感重點摘要，讓訊息易讀且有共鳴。以單一長度版本呈現，適合作為官方網站與宣導素材，同時提供可被改編成多語字幕的版本需求。為保護隱私，採用去識別化處理與必要時的演員替代畫面，並提供逐段落的字幕腳本與分鏡要點以便後續剪輯與更新。

貢獻
透過強烈的敘事與情感連結，這部微電影能提升公眾對善終照護的理解與接受度，促進長者家屬與照護者在生死議題上的知情與自主。它也提供機構在教育訓練、社區宣導與志工培育方面的故事化素材，增強公眾溝通的同理力與專業形象，並作為長期的宣傳與教育資源，便於在不同平台統一對外語彙與訊息。

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