雅芳婷網上宣傳片

A split-screen image of a surprised young man and woman, with a cartoon speech bubble in the center showing a blue mattress and Chinese text, over a bowl of noodles. Comic-style lines emphasize their shocked expressions.
A man and woman are laying out two purple, polka-dot floor mattresses in a cozy, modern room with shelves, books, plants, and a bench by the window.
A woman with short black hair is lying on a bed with a blue and purple polka-dotted pillow, eyes closed, and smiling gently while wearing a white t-shirt.
Three friends sit on a blue patterned couch, sharing snacks. Two women sit close together, one leaning on the other's shoulder, while a man offers a plate of chips. They appear relaxed and are wearing casual clothes.
A man and woman sleep side by side under a blue polka dot blanket. They lie on white pillows in a cozy room with a bookshelf above them, filled with books, a plant, and a red toy van.
A woman sits on polka-dotted floor cushions by a large window, reading a book. A small potted plant and a blue notebook rest on a wooden crate nearby. The room has a relaxed and cozy atmosphere.
A smiling man and woman sit on a couch, holding game controllers and playing video games together in a cozy, warmly lit living room.
Two women sit on purple polka dot floor chairs, smiling and clinking mugs together. They are indoors, facing each other, with a small table and snacks between them on a yellow checkered mat.
Two blue futon mattresses with small colorful dots are placed side by side on a concrete floor, topped with white pillows. Behind them is a green and blue abstract wall, with a small table and chair nearby.
A cozy room with a purple patterned floor sofa, a green and blue abstract wall, a small black side table with books and a jar, and a wooden desk with a chair and a potted plant by the window.
Four large purple floor cushions with colorful dots are arranged around a low white wicker table in a modern room with a green and blue abstract wall, a window, and a wooden desk with a chair and plant.
Two people are laying out a colorful purple comforter with small patterns on the floor of a room with a vibrant teal and yellow painted wall and a small table holding books and a cup.
A person in a white t-shirt and gray shorts spreads a blanket or comforter over a colorful, polka-dotted bed in a bright bedroom with bookshelves, plants, and large windows.
A person in a white shirt is spreading a purple bedsheet with colorful dots over a bed in a bright, organized room with bookshelves, plants, and large windows.
A young woman with long dark hair smiles while eating a snack, sitting in a seat with a colorful polka dot pattern, possibly in a movie theater.
A futon with a purple, polka-dotted cover and two pillows is laid out on a concrete floor next to a wooden shelf with books, plants, and a toy van, and a bench with magazines in a bright, cozy room.
A young woman with long dark hair sleeps peacefully on a bed with a blue polka-dotted blanket. She is smiling slightly, and there are books, a plant, and a pink toy van on a shelf in the background.
A red logo featuring three connected oval shapes beside Chinese characters and the words "A-FONTANE" on a white background.

Client: A-FONTANE
Duration: 01:00
Language: Cantonese
Video Ownership: The Client
Video Production House: Visual Media Limited

影片介紹

本影片是一支網路宣傳短片，聚焦雅芳婷摺疊式床墊的設計與使用情境。透過日常居家場景、使用示範與消費者體驗，展示床墊的收納便利、支撐力、透氣材質與耐用性。影片以清新、輕鬆的風格呈現，搭配直觀的圖解與實測畫面，讓觀眾快速理解產品特點，並突顯品牌對品質與使用者需求的關注。

 

影片目的

此影片的目的在於提升網路曝光與銷售轉換，藉由實際使用情境與數據化優點，幫助消費者做出購買決策，同時展現雅芳婷在創新設計、舒適度、耐用性與客戶友善方面的承諾。

 

創作影片時的挑戰

在創作過程中可能遇到的挑戰包含如何在短時間內有效傳遞多項產品優點，於有限時長清楚呈現收納、支撐、材質；如何以可信的實測呈現，讓客觀數據與真實使用情境證明床墊的功能與耐用性，避免誇大；敘事需貼近消費者的痛點，如睡眠品質與空間利用，同時保持輕鬆與親和力。

 

影片製作的解決方案

解決方案著重於故事化情景拍攝，讓資訊自然融入日常家居生活的情節中，穿插開箱、快速折疊與收納演示；加入客觀測試，提升可信度；在視覺與音效方面則採用清新的色調、柔和光線與舒緩節奏，搭配易懂的旁白與字幕，提升觀賞性與理解度。

 

貢獻

此影片的貢獻在於以清晰、可信且具吸引力的方式向消費者傳達摺疊式床墊的核心優點與使用智慧，提升品牌信任度與購買意願，同時為線上銷售提供具備說服力的影音內容。透過實用資訊與生活化情境，協助消費者做出更明智的購買決策，並促進口碑與社群互動。

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