城市大學宣傳影片 – 學生發展服務

Logos of City University of Hong Kong and its Student Development Services, with the slogan: "Professional • Creative • For The World" in bold below the logos.
Three young adults stand in front of blue, pink, and green backgrounds. Each faces forward, smiling. Subtitle at the bottom reads: "See you in CityU!.
A young woman stands smiling outside a modern university building, taking a selfie. Text on the image introduces her as Koshy Christina Shabu, a scholarship recipient. Caption reads: "My university life is like a dream come true.
A young man in glasses stands by an outdoor swimming pool, holding a yellow inflatable ring. Onscreen text reads, “Jason Chan, Rowing Team Member. It’s so cool to be surrounded by this vibrancy.”.
A young woman stands in front of a colorful, travel-themed wall with transport icons and landmarks. Text on the image reads, "Vickie Ng, Student Ambassador." Subtitles say, "University is something more than.
A young man with glasses looks up thoughtfully against a bright yellow background with icons of growth, ideas, achievement, and discovery. The caption reads, "It's mind-blowing to be inspired and progress.
A young woman stands in a brightly lit campus cafeteria, speaking while wearing a denim jacket. Several people sit at tables in the background. Subtitle reads: "You don't even realise it until you wander around the campus.
A young woman stands by an outdoor swimming pool, smiling at the camera. She wears a loose T-shirt, shorts, and sandals. Colorful bunting decorates the pool area. Subtitle: "You don’t even realise it until you wander around the campus.
A young woman in light blue jeans and a denim jacket stands indoors at an exhibition. Architectural models are displayed around her. Subtitle reads, “You don’t even realise it until you wander around the campus.”.
A person with long dark hair, wearing a denim jacket, stands with their back to the camera in a bright outdoor walkway. Yellow-orange graphic arrows point toward them, and text at the bottom reads, "So check it out!.
A young woman with long dark hair, wearing a denim jacket, stands indoors in front of a colorful mural featuring a hot air balloon design and abstract human outlines on the wall.
A young woman with long dark hair, wearing a denim jacket, stands in a hallway with wall art and waves at the camera. Text at the bottom reads, "Hello everyone! Welcome to the City University of Hong Kong!.
A modern university campus with tall glass buildings surrounded by trees; a caption at the bottom reads, "We are a dynamic and leading global university.
A person wearing glasses points upward with both hands, standing in front of a bulletin board covered with various group photos. Subtitle text reads: "Through different exchange programmes,.
A diverse group of smiling young adults stand indoors, giving thumbs-up, with international flags hanging above them. Text at the bottom reads, "We are immersed in another education method.
Five young women sit at desks in a classroom. Text on screen reads “Programmes of Service learning and Leadership training.” Subtitle below says, “and we became much more understanding.”.
A smiling young woman stands on a tree-lined path holding a large yellow sign that reads "scholarships." Subtitle at the bottom says, "There is also a variety of scholarships offered.

Client: City University of Hong Kong
Duration: 03:25
Language: English
Video Ownership: The Client
Video Production House: Visual Media Limited

影片目的

本影片是香港城市大學（City University of Hong Kong, CityU）為推廣其學生發展服務而製作的宣傳影片。影片旨在向潛在學生及社會大眾生動展示CityU充滿活力、多元文化交流及卓越教育環境，激發學生對大學生活的憧憬與信心。影片內容聚焦於學生在校園內外的成長經歷，包括跨文化交流、海外實習機會、領導力培訓、服務學習及豐富的獎學金制度。透過這些元素，影片強調CityU如何助力學生全面發展，提升全球競爭力與就業能力，幫助學生未來成功奠基。

 

創作影片時的挑戰

在製作此類宣傳影片時，常見的挑戰包括：

  • 資訊量龐大且多元
    CityU提供的學生發展服務涵蓋範圍廣泛，如何在短短三分鐘內有效傳遞多項內容，是一大難題。內容需涵蓋學術、文化交流、實習、領導力及獎學金等各方面，避免訊息過於分散，造成觀眾理解困難。
  • 展現真實校園氛圍與國際化視野
    校園生活豐富多彩，如何透過鏡頭真實且有感染力地表達出學生積極參與活動的情境及多元文化交融的氛圍，既具美感又具說服力，是技術與創意的雙重考驗。
  • 吸引年輕觀眾注意力
    當代年輕觀眾對影片節奏快、畫面鮮明以及故事性內容有高度期望。如何設計影片開頭即抓住觀眾眼球，並在有限時間內保持觀眾興趣，是內容策劃及視覺呈現的挑戰。
  • 展示學生發展服務與學生個人成長的連結
    需將抽象的服務內容具象化，讓觀眾能感受到學生在這些服務幫助下，如何成長與進步。

 

解決方案

針對上述挑戰，製作團隊採取了以下解決策略：

  • 核心主題與影片架構明確規劃
    影片設定「學生多元發展與國際競爭力提升」為核心主題，進行詳細腳本規劃，將內容分為校園文化、多元交流、領導培訓、就業準備及獎學金等五大段落。每個段落以真實學生的參與場景和旁白引導，使信息簡潔明了且層次分明。
  • 利用真實學生故事與多元文化呈現
    以在校學生親身體驗為影片主軸，捕捉他們參加文化交流、海外實習和領導力訓練的生動畫面，讓觀眾感受CityU的國際化及學生活力。此舉大幅提升影片的真實感與感染力，避免單調的資料堆砌。
  • 視覺與節奏設計吸引年輕觀眾
    導演運用快節奏剪輯結合動感背景音樂，加上多元色彩畫面和活潑鏡頭運動，從開頭即引發觀眾興趣。旁白語調親切自然，營造輕鬆氛圍，使年輕人更容易產生共鳴與投入感。
  • 使用多平台與數位工具展示成效
    影片中介紹個人發展平台，學生可在此記錄參與活動和工作坊，便於規劃未來發展。此功能示範，結合理論與實務，呼應觀眾對理想校園生活的期待。
  • 注重內容品質與專業後製
    影片製作過程中，團隊採用專業攝影技術和後期剪輯，確保畫面質感與聲音效果完美結合。專注細節，提升整體影片質量，使其在數字媒體環境中具備競爭力。

貢獻

此影片不僅是CityU學生發展服務的形象展示，更在多方面產生積極影響：

  • 提升品牌形象與招生吸引力
    影片透過充滿活力與多元的校園生活呈現，強化CityU作為國際化、富有創新精神的高等學府形象，吸引更多優秀學生報讀。
  • 促進學生全面發展意識
    影片讓觀眾了解學生發展服務如何促進領導力、實習經驗及跨文化能力，激發在校學生及潛在學生關注自我成長，鼓勵積極參與各項活動。
  • 提供資訊透明度與便捷渠道
    通過展示個人發展平台，增強學生對自身學習及發展紀錄管理的便利認知，有助於未來職涯規劃與就業準備。
  • 推動教育國際化與多元文化交流
    強調學生來自全球，並介紹多元文化交流活動，有助在社會層面推廣跨文化理解與包容，培育具備全球視野的未來人才。
  • 展現校園人文關懷與支持系統
    影片提及獎學金及關懷組織，彰顯CityU關注學生生活質素及全面扶持，提升學生幸福感。

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