香港復康會服務宣傳影片

Illustration of a rehabilitation center with a sign in Chinese reading "香港復康會." Four people, including one in a wheelchair and another with a cane, stand outside the building. Trees and clouds are in the background.
A black-and-white sketch of a man in academic attire is drawn by hand. Beside him, Chinese text reads: “復康工作並不是憐憫的工作 我們要給傷殘人士同等” (Rehabilitation work is not about sympathy; we must give people with disabilities equality).
Illustration of a man in a wheelchair, a man with a beard, and an elderly woman standing in front of elevator doors, with Chinese text labeling each person’s condition and subtitles below.
A hand writes on a board with text in Chinese, while an illustration in the background shows a building with the Hong Kong Red Cross logo and four people, including an elderly person, a person in a wheelchair, and two others.
Two photos: On the left, an elderly man sits in a chair using a red resistance band to exercise his arms. On the right, a group of seniors and caregivers sit in a circle, holding hands and smiling during a group activity.
A hand holds a black marker over an illustrated map of East Asia with blue arrows pointing from a building to various locations. Chinese text and subtitles are present on the image.
Illustration of a tree with five labeled branches ("身", "心", "社", "靈", "感") in a grassy park. Chinese text at the bottom discusses coping with adversity, illness, or physical decline.
A group of people wearing light blue shirts and colorful balloon hats pose outdoors with a person dressed as a clown. Chinese text is displayed at the bottom of the image.
A hand holds a small man above a sidewalk next to a white accessible van with a wheelchair ramp extended; two elderly passengers sit inside. Chinese text appears at the bottom of the image.
A map of East Asia and the western Pacific shows arrows pointing outwards from a building icon. The WHO and Rehabilitation Collaboration Center logos appear in the top right corner. Chinese text is at the bottom.
Two photos: left shows a man at a pharmacy counter talking to a cashier; right shows people, including one in a wheelchair, in a classroom setting. A Chinese sign above reads “職業培訓及就業” (vocational training and employment).
An illustrated hand places a person onto a conveyor belt leading to a large machine labeled "培训" (training), with two signs above showing "技能培训" (skills training) and "社会重返" (social reintegration). Chinese text is at the bottom.
A woman with a prosthetic leg is choosing items from shelves labeled with icons for daily necessities, assistive devices, and rental equipment. Chinese text at the bottom advocates for accessibility.
Three images: a hospital building, seniors gardening with caregivers, and a caregiver sitting and smiling with an elderly woman in a bright room. Chinese text on the right reads “院舍服務” (Institutional Services).
An illustrated hospital building with a van parked in front. A person in a wheelchair and a standing caregiver are near the entrance. Trees and mountains are in the background. Chinese text is present at the top left and bottom.
A person in a wheelchair holds a smartphone, with a speech bubble showing an app on the phone. There are Chinese texts about online platforms, mobile apps, and data, plus subtitles at the bottom. The scene includes plants and shelves.
An illustrated scene shows a person in a wheelchair receiving assistance from a caregiver. Speech bubbles depict data analysis on a computer and digital devices. Chinese text discusses online platforms, mobile apps, and big data.
The logo of The Hong Kong Society for Rehabilitation features a stylized red and orange dragon, with the organization’s name and website (www.rehabsociety.org.hk) beside it, on a light background.

Client: The Hong Kong Society for Rehabilitation
Duration: 04:31
Language: Cantonese
Video Ownership: The Client
Video Production House: Visual Media Limited

影片介紹

本片以香港復康會的核心使命為主線，透過動畫開場引出組織致力於幫助傷健人士重新融入社會、重拾尊嚴與美好生活的服務範疇，並以高質感相片呈現受助者的日常情境與專業人員的介入。照片以時間軸式的排布搭配動畫插入，清晰呈現康復、健康管理、無障礙交通、就業支持與長者照護等全方位的支持。整體風格溫暖、專業，運用相片的情感張力結合清晰的圖示與動畫說明，適合作為公眾宣傳、社區展覽、機構網站及募款材料的視覺素材，傳達「尊嚴、包容、品質生活」的核心價值。

影片目的

此影片的目的是提高公眾對 HKSR 在康復與社會融入方面長期承諾的認識，讓觀眾理解這些服務如何提升傷健人士的自主性與生活品質。透過動畫解說與相片案例的結合，增進社區參與、志工與捐助的動力，同時提升機構的可信度與品牌形象，讓需要幫助的人知道在 HKSR 能找到全面的支持與希望。最終目標是促進長期的社會包容與資源投入，並建立一套可重複使用的核心影像資產，支援宣傳、募款與外部合作。

創作影片時的挑戰

在有限時長內，同時呈現 HKSR 的多元服務與歷史演變，且以相片為主需確保畫面連貫與敘事性，讓觀眾感受到受助者的尊嚴與希望，避免內容過度說教或只以靜態照片堆疊。需要透過相片序列的動態設計、字卡說明與動畫過門來傳遞複雜概念，並兼顧不同受眾的資訊需求與情感訴求。影片還要適應多平台發佈需求，確保跨通路的視覺統一性與可重複剪輯性，並妥善處理隱私與版權等合規議題。此外，如何在動畫與相片之間取得自然的銜接與節奏，也是技術與溝通上的一大挑戰。

影片製作的解決方案

本案以「尊嚴與包容的實踐」為核心，採用分段拍攝策略，但以高品質相片作為主體，搭配動畫段落負責清楚說明康復流程、健康管理與無障礙設施運作原理等抽象概念。透過相片的情感呈現、工作流程的示意圖與設施細節的特寫，實現服務全景的效果。使用一致的色調與風格化的過場轉場，搭配易讀字體與清晰的圖示，確保跨平台的一致性與辨識度。為保護隱私，選用經過同意授權或匿名化處理的照片，必要時提供替代鏡頭與情境。若需要，也會設計可重複使用的情節模板，方便日後在不同專案中快速調整與再利用。

貢獻

透過以相片為主的動畫+相片混合呈現，提升公眾對傷健人士能力與尊嚴的認識，促進社區參與、志工與捐助的長期支持。此影片可成為機構宣傳、募款與外部合作的核心影像資產，為 HKSR 的品牌傳播與社會影響力提供穩定的支撐。內容設計具備可重複使用性，能在不同場景如教育訓練、社區講座、網站與宣傳物料中反覆運用。

其他最新作品