PolyU Life Sciences and Healthcare

A white circular platform with the words "Life Sciences and Healthcare Innovations" in black, orange, and blue text, surrounded by yellow and blue curved lines and small black X shapes on a white background.
A doctor explains a medical scan on a monitor to a technician performing an ultrasound on a patient. Three text labels read Drug Discovery, Biochemistry, and Biomedical and Rehabilitation Engineering.
A doctor uses a handheld device to scan a patient’s back while another doctor points at spine images on a screen. Text overlays list medical fields such as drug discovery, biochemistry, and medical devices.
A doctor in a white coat examines a female patient’s eye with a medical device. Keywords like "Drug Discovery," "Biochemistry," "Optometry," and others appear, highlighting various scientific fields. Subtitles read: "Neuroscience, and many more.
Prof. Larry Chow, wearing a suit, stands in a laboratory. Text highlights his role in studying the molecular mechanism of drug resistance in cancer. A lab instrument with a microplate is visible. Subtitles read: “I am building a better world by developing small molecules.”.
Three people in lab coats and gloves stand in a laboratory; the man in the center points and speaks while the others listen. Subtitle reads: "we are constructing a clinical GMP grade laboratory.
A scientist wearing a lab coat, gloves, mask, and goggles works with lab equipment and test tubes in a laboratory. Subtitle reads: "which will eventually benefit patients suffering from infectious diseases.
Dr. Gilman Siu stands in a laboratory, smiling while explaining. The screen shows his title and department. An inset image of a gloved hand holding a petri dish appears beside the text "OUTBREAK IDENTIFICATION & PREVENTION.
A woman in a white blazer, identified as Prof. Amy Fu, speaks in a gym setting. Text reads "Early Detection of Musculotendinous Problems." Behind her are gym equipment and a split image of a person walking on a treadmill.
A person lies on an examination table with sensors on their leg while two people, one in a "PolyU Department of Rehabilitation Sciences" jacket, monitor data on a screen in a clinical setting. Subtitles read: "could be implemented for a healthy life for all.
A man in a suit, identified as Dr. Thomas Lam, sits in an eye exam room. Beside him is a screen showing an enlarged eye image. Text reads “DRY EYE TREATMENTS & TEAR PROTEIN BIOMARKERS.”.
A close-up shows an ultrasound device on skin, beside Prof. Yongping Zheng, labeled as a biomedical engineering professor. Text highlights “Biomedical Ultrasound Solutions.” Subtitles describe inventing solutions for people in need.
Two images show Dr. Eric Teng working with robotics equipment and speaking in a lab. Text reads “AI & Robotics” and “Dr. Eric Teng, Department of Industrial and Systems Engineering.” A subtitle mentions using AI for healthcare.
A person tests an exoskeleton device on a seated mannequin in a laboratory, with another mannequin and technical equipment visible. Subtitle reads, "The exoskeleton robots we developed assist.
Aerial view of the main building at The Hong Kong Polytechnic University, featuring its distinctive cylindrical tower with the university's name, surrounded by trees. Subtitles read: "and explore new avenues to leverage the power of science and technology.
Entrance of The Hong Kong Polytechnic University with a modern gate, university logo, greenery, and text on the image that reads: "At PolyU, our scholars are striving to unleash our capacity and potential.
A split-screen image shows a scientist in a lab coat and gloves handling equipment on the left, and a man in a suit speaking in front of a green wall and red abstract logo on the right, with subtitle text at the bottom.
The Hong Kong Polytechnic University logo and name on the left, with the slogan "Opening Minds • Shaping the Future" in English and Chinese on the right, all on a white background.

Client: The Hong Kong Polytechnic University
Duration: 04:33
Language: English
Video Ownership: The Client
Video Production House: Visual Media Limited

影片目的

影片主要目的是向公眾和業界清晰傳達PolyU在生命科學與醫療領域的深厚科研實力與創新進展，強調學校致力以科學知識和技術轉化，推動醫療健康的可持續發展。影片也利用專家親述方式，詮釋科研人員如何將理論研究轉化為實際應用，如開發抗癌藥物、人工智能輔助診斷、康復機械人等，彰顯校園科技對社會福祉的正面影響。

 

創作影片時的挑戰

在這類科研宣傳影片的製作中，存在多項挑戰：

  • 複雜科研內容的通俗化
    科研涉及高深的技術與專業術語，如何將復雜的生命科學和醫療技術內容，以通俗易懂且具有吸引力的方式表述，是影片創作者面臨的最大挑戰之一。
  • 無形科學過程的視覺化
    許多科研工作如分子研發、細胞治療和AI算法等，屬於抽象或無形過程，缺乏直觀可見的畫面，對視覺敘事提出很高要求。
  • 內容整合與敘事連貫性
    影片涵蓋多個不同領域和項目，如何將這些豐富內容有機整合，形成連貫統一的故事線，避免資訊碎片化，也是製作難點。
  • 有限時長內的信息傳遞效率
    影片長度受限，必須在短時間內有效傳達核心訊息，同時保持觀眾興趣，這要求內容設計須精準且富有感染力。

 

解決方案

為克服上述挑戰，製作團隊採取了多種策略：

  • 動態圖形與動畫輔助說明
    影片運用高質量的動畫和動態圖形來解釋無形的科研過程，例如藥物與細胞作用機理和AI算法的工作模式，使抽象概念生動可感。
  • 專家訪談與真實案例結合
    邀請科研學者親自講述他們的研究動機與成就，融合具體應用如臨床藥物製作、康復機械人使用等真實案例，增強影片的說服力和親和力。
  • 強化視覺對比和細節鏡頭
    採用高質感特寫鏡頭展示實驗場景、醫療設備操作及成果，提升影片質量和觀賞吸引力。
  • 主題式敘事架構
    影片以“打造更美好未來”為核心主題串聯不同科研領域，形成清晰的時間線和發展路徑，使敘事條理清晰，邏輯通順。
  • 精簡內容與重點突出
    在短短4分鐘多的時長內精準篩選關鍵科研亮點和成果，避免冗長講解，迅速抓住觀眾注意力。



貢獻

這支影片不僅是PolyU傳播科研成果的重要載體，更在以下方面展現深遠貢獻：

  • 提高公眾對生命科學及醫療創新認知
    影片增進社會大眾對前沿醫療技術和科研發展的理解，樹立科技創新與健康生活息息相關的價值觀。
  • 促進學術與產業合作
    透過展示多領域合作與技術應用場景，影片吸引業界關注，促進PolyU與企業及其他研究機構開展更緊密的合作與創新轉化。
  • 激勵未來科研人才
    影片中展示的科研熱情與技術突破，有助激發年輕學子對生命科學與醫療領域的興趣，鼓勵更多人才投入科研行列。
  • 強化大學科研品牌形象
    高質量影像與故事展現PolyU科研實力與社會責任感，加強學校在國際與本地的學術聲譽。

總結而言，這部影片通過創新視覺表現和生動敘事，有效克服科學內容複雜性帶來的挑戰，成功展現PolyU在生命科學與醫療保健領域的豐碩成果與社會價值。它不僅是科學普及的有力工具，更為高校科研與產業合作提供了橋樑，為推動健康科技未來發展作出了積極貢獻。

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