Client: The Chinese University of Hong Kong
Duration: 01:42
Language: Cantonese/English/Putonghua
Video Ownership: The Client
Video Production House: Visual Media Limited
Video Objective
This promotional video, produced by The Chinese University of Hong Kong Psychological Health and Counseling Centre, aims to raise awareness and importance of mental health among the general public and campus students and staff. It promotes the accessibility and diverse services of psychological counseling and encourages those in need to actively seek help. Through symbolic visuals and the genuine conveyance of emotions, the video helps viewers understand the significance of mental health for overall personal well-being and the key role played by the university’s psychological health service center.
The video’s objectives are clear: to convey core messages within a short period, enhance mental health awareness, and break common stereotypes about psychological counseling, thereby eliciting resonance and encouraging help-seeking behavior. The short video format was chosen for its efficiency and ease of sharing. The content arrangement is concise and well-structured, combining emotional connection with information delivery while closely addressing the needs of its target audience.
Challenges in Creating the Video
During the creation process, the team faced several challenges. First, how to cover multiple aspects of mental health (such as emotional management, help-seeking channels, and spiritual support) within just over one minute, while maintaining completeness and clarity, posed a challenge in time management and content condensation. Second, mental health is a sensitive and subtle topic for the general public; presenting it positively and attractively without causing discomfort or alienation required careful planning. Further, ensuring the professional accuracy of information while maintaining emotional authenticity demanded balance in script design and visual presentation.
Solutions
To tackle these challenges, the production team employed various strategies. During the scriptwriting phase, they conducted rigorous brainstorming and multiple rounds of discussion to establish clear core themes and segment structures — including an attention-grabbing opening scene, a middle section explaining mental health knowledge and services, and a concluding call to action, building narrative tension and emotional resonance. The team emphasized storytelling, using real cases or scenario reenactments to help viewers better understand and empathize. Warm and powerful visuals and voiceovers, paired with appropriate background music, created a professional yet approachable atmosphere.
Moreover, the team leveraged modern video production techniques, including precise editing rhythms and subtitle presentations, ensuring clear message delivery and smooth viewing experiences. They refined details through testing and audience feedback to enhance video appeal and effectiveness. For example, through multiversion tests on social media platforms — comparing thumbnail images and text titles for click-through rates and completion rates — they selected the best approach for release, significantly boosting the video’s reach and influence.
Contributions
The contribution of this video goes beyond reinforcing the university counseling center’s brand image; it breaks social taboos around mental health, promoting widespread mental health education. It makes viewers realize that psychological counseling service is not just for those in crisis but an important life resource that enhances overall quality of life and personal growth. The video also serves as a model for promoting campus mental health, inspiring other educational institutions and social organizations to focus on the advancement and popularization of mental health services.
In summary, this promotional video professionally, warmly, and creatively showcases the importance of mental health and the diversified services of the counseling center. By overcoming challenges such as time constraints, sensitive topic presentation, and clear message delivery, the video successfully raises public mental health awareness and promotes the use of psychological counseling, making significant contributions to mental health work at The Chinese University of Hong Kong and the broader community.
